SECTOR - Retirement living
Digital marketing for retirement living, done properly.
The retirement living sector demands a specific kind of marketing expertise. The audience is considered, the decision is significant, and the messaging has to earn trust before it earns an enquiry SOCIALLYWITHIT. understands this sector, and we have the results to prove it.
Paid media
Social media
Video Production
UX Optimisation
Lead Generation
Strategy
INCREASE IN BROCHURE DOWNLOADS
GROWTH IN MONTHLY WEBSITE TRAFFIC
IMPROVEMENT IN DWELL TIME
REDUCTION IN BOUNCE RATE
WHY THIS SECTOR IS DIFFERENT
Marketing to people making one of the biggest decisions of their lives
Retirement living is not a considered purchase. It is a life-defining one. Your audience is not browsing on impulse. They are weighing up whether to leave a home they may have lived in for decades, often with family members involved in the decision too.
That means the marketing has to work differently. It has to build trust before it builds desire. It has to educate before it sells. And it has to reach people at exactly the right moment in their thinking, not just when they happen to be online.
SOCIALLYWITHIT. has worked directly in this sector and understands its nuances. We know how to position premium living as an aspiration, how to communicate care and quality without clinical language, and how to turn early-stage interest into a brochure download, a viewing request, and ultimately a sale.
video production
Lifestyle and property content that builds emotional connection and trust.
Audience targeting
Reaching over-55s and their families with precision across paid and organic channels.
ux optimisation
Behaviour analytics and site improvements that keep the right visitors engaged.
lead generation
Brochure downloads, viewing requests, and enquiry forms that convert.
FEATURED CASE STUDY | The shires - premium retirement living, birmingham
The shires — THE BRIEF
Awareness, education, and lead generation — all at once
The Shires is a premium retirement living development in Birmingham, offering independent apartments with optional care services for the over55s. When we came on board, the brief had three layers: grow awareness across Birmingham, educate their audience on the benefits of moving earlier, and produce video content that would drive brochure downloads and property viewings.
It was a brief that sat at the intersection of brand and performance, and it required both to work together.
1,030
monthly website users when we started
6x the target growth rate
4.88
average brochure downloads per week at the outset
The shires — THE BRIEF
Awareness, education, and lead generation — all at once
We implemented a tailored strategy focused on attracting qualified traffic and improving on-site engagement. This included optimising the user journey to reduce friction, strengthening calls-to action, and launching targeted digital campaigns to reach the right audience at the right moment. High-quality video content was produced to bring The Shires’ proposition to life, building trust and driving interest at every stage of the funnel.
We used Mouseflow behaviour analytics to identify exactly where visitors were dropping off and why. That insight drove targeted improvements: better usability stronger engagement, and a cleaner path from first visit to enquiry.
7.82%
bounce rate after optimisation (down from 9.08%)
-13.9%
83.2s
average dwell time after optimisation (up from 72.1s)
+15.4%
The results for The Shires were outstanding.
Every metric moved decisively in the right direction. From a standing start, the campaign transformed The Shires’ digital performance and established brochure downloads as a reliable, scalable pipeline.
"SOCIALLYWITHIT. have been our trusted partner for over a year, handling our paid advertising, creative and social media with a level of commitment that's hard to find. They understand our goals and always deliver. It's a partnership we genuinely value." - Andrew, Director, The Shires
272%
UPLIFT IN BROCHURE DOWNLOADS
18.16
Av. WEEKLY DOWNLOADS (FROM 4.88)
44.6%
RISE IN MONTHLY USERS
1,489
MONTHLY USERS (FROM 1,030)
WHAT WE BRING TO THE SECTOR
Six ways we help retirement living brands grow
Whether you are a single-site development or a multi-site operator, the fundamentals are the same: the right message, the right audience, and a digital presence that converts consideration into action.
awareness campaigns
Reaching the right people in the right area at the right stage of their decision-making journey.
video production
Lifestyle filming that captures the warmth, quality, and aspiration of your development.
social media
Content strategy and management across the platforms your audience and their families use most.
paid media
Targeted campaigns on Meta and Google designed to generate brochure downloads and viewing requests.
ux and conversion
Behaviour analytics and on-site optimisation to turn more of your existing traffic into leads.
strategy
A joined-up plan that aligns your brand positioning, marketing activity, and commercial goals.
Marketing a retirement living development?
We know this sector and we know what moves the needle. Let’s talk about what that looks like for your development.