SECTOR - ECOMMERCE
Shopify-connected paid media
that drives real sales, not just traffic.
Most ecommerce brands running Meta ads are leaving money on the table. Disconnected tracking, mismatched creative, and audiences that have never
been properly tested mean spend goes in and results stay vague. SOCIALLYWITHIT. fixes the foundations first, then scales what works.
We connect your Shopify store directly to Meta, build
the conversion infrastructure from the ground up, and
run data-led campaigns that give the algorithm
exactly what it needs to find your buyers.
Meta Paid Media
Shopify Integration
Conversion Tracking
Ecommerce Launch Strategy
Creative Testing
Audience Optimisation
OF FIRST PRODUCT LAUNCH SOLD IN MONTH ONE
CTR ACHIEVED ON LAUNCH CAMPAIGN
CPC AFTER SHOPIFY FIX AND CREATIVE OVERHAUL
COST PER ADD TO CART AFTER AUDIENCE OPTIMISATION
THE SHOPIFY PROBLE M M OST ECO M M ERCE BRANDS HAVE
If Meta can't see your conversions, it can't optimise for them
The most common reason e-commerce paid media underperforms is not the budget, the creative, or even the targeting. It is the infrastructure. When your Shopify store is not properly connected to Meta, the algorithm is flying blind. It cannot distinguish between a browser and a buyer. It cannot build lookalike audiences from your actual customers. It cannot optimise delivery toward the actions that matter.
We have inherited multiple ecommerce accounts where this was the core issue: a CPC of £2.40, minimal purchases, and no clear picture of what was or was not working. The fix is not glamorous, but the results are.
Before we touch creative or spend, we connect the Shopify store, build micro and macro-conversions across the site, and verify that every action Meta needs to learn from is being tracked accurately. That is the foundation everything else is built on
CONVERSION INFASTRUCTURE
Micro and macroconversions built across the full site so the algorithm knows exactly what a valuable user looks like.
SHOPIFY & META CONNECTION
Direct integration enabling product catalogue ads, purchase tracking, and AI-powered optimisation from day one.
AUDIENCE OPTIMISATION
Data-led refinement of targeting until cost per acquisition falls and volume grows, often within weeks not months.
CREATIVE TESTING
Structured testing across CTAs, ad formats, copy lines, and audience segments to find what converts, not what looks good.
CASE STUDY | MILK&Honey swim - swimwear ecommerce launch
MILK&HONEY SWIM - LAUNCHING FROM ZERO
Selling 65% of a brand-new product line in the first month of trading
Milk&Honey Swim was a brand new swimwear label with zero brand awareness, zero audience history, and a product that needed to sell from day one. Our brief was to build and execute a full Meta paid media launch strategy, targeting a cold female audience from scratch.
We connected the Shopify store directly to Meta, enabling accurate purchase tracking, product catalogue ads, and conversion-optimised delivery from launch. We ran three concurrent campaign objectives — awareness, landing page views, and catalogue — to test and learn across the funnel rather than betting everything on a single approach.
200k
impressions generated in the launch window
2,027
link clicks driven during launch
65%
of first product launch sold within month one
The landing page views campaign was the standout.
Of the three concurrent objectives we tested, the landing page views campaign delivered performance that put it among the most cost-efficient campaigns we have run at this stage of any brand launch.
This is what happens when the tracking infrastructure is right, the creative is audience-matched, and the campaign structure gives the algorithm room to find the best-performing approach.
7.11%
CLICK-THROUGH RATE
£0.09
COST PER CLICK
£0.13
COST PER LANDING PAGE VIEW
65%
SELL-THROUGH IN MONTH ONE
CASE STUDY | organic powders - ecommerce creative and tracking overhaul
ORGANIC POWDERS — FIXING A BROKEN SETUP
From £2.40 CPC and no clear direction to 70p CPC and 157 Add to Carts in week one
Organic Powders came to us with a paid media setup that was producing minimal results. The creative was long-winded and male athlete-focused despite a broad target audience. The Shopify store had no connection to Meta. There were no platform conversions in place. And with a CPC of £2.40 and almost no purchase data, the algorithm had nothing to learn from.
We rebuilt the foundation. We connected Shopify, built platform conversions to fuel Meta’s AI learning with client-specific data, created audience-specific ad creative, and narrowed targeting to the segments most likely to convert.
Within the first week of the new setup, CPC dropped from £2.40 to 70p, and the campaign generated 157 Add to Cart conversions at a cost per Add to Cart of £4.38.
✗ No shopify to Meta Connection
✗ No platform conversions set up
✗ Wrong creative for the audience
✗ £2.40 CPC, minimal purchases
✗ No visibility on what was working
✓ Shopify connected, full tracking built
✓ Meta AI fuelled with real conversion data
✓ Audience-specific creative and targeting
✓ CPC dropped to 70p
✓ 157 Add to Carts at £4.38 in week one
CASE STUDY | OnBeat DJ School — audience discovery and launch optimisation
ONBEAT DJ SCHOOL — TESTING INTO THE UNKNOWN
When you don't know your audience, you test your way to them
OnBeat DJ School came to us at the start of their launch into the DJ education space. They had a Shopify store, a product, and ambition. What they did not have was any data on who their audience actually was.
We connected their Shopify store and built micro and macro-conversions across the site. Rather than guess at targeting and waste budget, we designed a structured low-spend testing model specifically to generate the audience intelligence needed to fuel smarter decisions going forward.
Initial testing established a baseline CPC of £1.73 and a cost per Add to Cart of just under £20. Over three weeks of continuous testing and audience refinement, focused on the segments showing the best return, we brought the cost per Add to Cart down to £12.09, a 40% reduction driven entirely by data, not gut feel.
£1.73
initial CPC established during testing phase
£12.09
cost per Add to Cart after 3 weeks of audience refinement
Down from ~£20
WHAT WE Deliver
Six things we do to make your people the most visible experts in your sector
Whether you are a PropTech business, a professional services firm, a design agency, or a financial services brand, the model is the same. Identify what your people know, put them on camera saying it, and make sure the right audience sees it consistently.
Shopify and Meta integration
Full store connection, product catalogue setup, and conversion API configuration so every action is tracked and fed back to the algorithm.
Ecommerce launch strategy
Multi-objective campaign structures for brand new products, designed to generate data and drive sales simultaneously from day one.
Ad creative production
UGC-style and professional ad creative built specifically for the target audience, not repurposed brand content.
Structured creative testing
Systematic testing across CTAs, formats, and copy to identify and scale the combinations that generate the lowest cost per acquisition.
Audience discovery
Low-spend testing models that generate the audience intelligence needed to scale confidently, even with zero existing data.
Ongoing optimisation
Continuous refinement of targeting, creative, and bidding strategy to keep performance improving as spend scales.
Running a Shopify store?
Whether you are launching, scaling, or fixing a paid media account that is not performing, we know exactly where to start. Let’s talk.