SECTOR - B2B
Your people are the product.
We just put them on camera.
In B2B, the businesses that win are the ones whose people are seen. Not just known within their network, but visible to the right prospects before those prospects have even started looking. SOCIALLYWITHIT. specialises in turning B2B leaders, directors, and technical experts into on camera thought leaders whose content builds authority, generates trust, and brings the right conversations to their door.
LinkedIn Video Strategy
Thought Leadership Content
On-Camera Coaching
Industry Commentary
Social Media Management
B2B Paid Amplification
IMPRESSIONS ACROSS FIXFLO AND ARTHUR BY AAREON
PAGE VIEWS DRIVEN BY LINKEDIN CONTENT
NEW LINKEDIN FOLLOWERS ACROSS BOTH AAREON AND LOOP INTERIORS
REACTIONS, COMMENTS AND REPOSTS COMBINED
THE OPPORTUNITY M OST B2B BUSINESSES MISS
Your prospects are forming opinions about you long before they pick up the phone
By the time a B2B prospect makes contact, they have already done their research. They have checked LinkedIn. They have watched your competitors’ content. They have decided who looks like the authority in the room and who looks like everyone else.
The businesses that understand this invest in making their people visible. Not with polished corporate announcements, but with genuine expertise delivered to camera: commentary on new legislation, breakdowns of technical updates, opinion on where the industry is heading. The kind of content that makes a prospect think, before they have ever spoken to you, “these are the people who really know their stuff.”
That is what we build. A consistent engine of thought leadership content, led by your key people, that positions your business as the go-to expert in your space so that when the right prospect is ready to move, you are already the obvious choice.
technical insight
Complex product or industry updates made accessible through the faces behind the business.
legislation
commentary
Your experts breaking down new regulations and what they mean for your clients' industries.
executive profiling
Building the personal brands of directors and specialists as recognisable, trusted voices.
Industry opinion
Reactive commentary on sector news and trends that keeps your brand visible and relevant.
HOW IT WORKS
From subject matter expert to recognised industry voice
We handle the entire process, from identifying what your people should be talking about to producing, editing, and publishing the content in a format that performs on LinkedIn and beyond.
topic and angle strategy
We work with your team to identify the legislation changes, technical updates, and sector debates that your audience cares about most, and map them to a content calendar.
On-camera production
We film your people talking directly to their audience. No scripts to memorise, no corporate polish. Authentic, confident, expert. The kind of content that gets shared because it is genuinely useful.
Publish, manage, and amplify
We edit, caption, optimise, and publish across LinkedIn and any other relevant platforms, then manage the engagement and amplify the best-performing content with paid distribution.
CASE STUDY | aareon uk - fixflob by aareaon and arthur by aareon, property technology
aareon uk - the brief
Two PropTech brands. One brief. Make their people the authorities in the room.
Aareon Group operates two distinct brands in the UK property technology space: Fixflo by Aareon, a repairs and maintenance platform, and Arthur by Aareon, a property management solution. Both needed a stronger social presence, and both were operating in a market where competitors were becoming increasingly visible through social-first video content.
The brief was precise: put the right people on camera, talking about the things that matter to property managers, landlords, and letting agents. New legislation affecting the sector. Technical product updates. Industry shifts. The kind of content that makes prospects think of Fixflo by Aareon and Arthur by Aareon first when a relevant challenge arises.
We built a consistent content programme for both brands, filming key team members delivering expert commentary, then managing the LinkedIn presence, community engagement, and ongoing strategy for each.
AAREON UK — THE RESULTS
138,000 impressions. 809 new followers. 12,800 page views. All from content, not advertising.
The combined performance across Fixflo by Aareon and Arthur by Aareon demonstrates what a consistent, expert-led content programme can deliver on LinkedIn over time. These are not paid reach numbers. This is organic authority building at scale.
FIXFLO BY AAREON
90,758
TOTAL IMPRESSIONS
1,441
REACTIONS
90 COMMENTS, 67 REPOSTS
ACTIVE ENGAGEMENT AND SHARING
9,251
PAGE VIEWS, 4,270 UNIQUE VISITORS
620
NEW LINKEDIN FOLLOWES
ARTHUR BY AAREON
47,588
TOTAL IMPRESSIONS
347
REACTIONS
16 COMMENTS, 7 REPOSTS
ACTIVE ENGAGEMENT AND SHARING
3,590
PAGE VIEWS, 1,803 UNIQUE VISITORS
189
NEW LINKEDIN FOLLOWERS
Content that is seen, shared, and acted on.
The combined numbers across both Aareon brands prove the model. When your people talk with authority about the things your audience cares about, LinkedIn rewards it with reach, and prospects reward it with trust.
Reposts mean your content is entering new networks. Page views mean people are looking for more. New followers mean your audience is actively choosing to hear more from you.
"SOCIALLYWITHIT. are a fantastic team who consistently deliver well-organised quarterly filming days with our internal stakeholders, making the whole process smooth and efficient. They’re highly communicative, proactive, and always bring fresh ideas to the table. Since working with them, we’ve increased our net followers by 170% and boosted impressions by 150% across three brands." - Billy, Head of Digital, Aareon Group
138K
COMBINED IMPRESSIONS ACROSS BOTH BRANDS
809
NEW LINKEDIN FOLLOWERS
12,841
PAGE VIEWS DRIVEN BY CONTENT
1,788
TOTAL REACTIONS, COMMENTS AND REPOSTS
CASE STUDY | loop interiors - premium interior office design, london
loop interiors - the brief
Building the first dedicated marketing engine for a premium interior design agency
Loop Interiors had never had a dedicated marketing team. As a prestigious studio with projects across London and Tunbridge Wells, they had plenty of work to showcase, and a team of experts with real authority in workplace design, commercial interiors, and bespoke residential projects. What they lacked was a consistent, commercially focused presence that communicated that expertise to the right audience.
Our role was to build that engine from the ground up. Monthly content shoots across live project sites gave us a steady pipeline of real-world material. Key team members spoke to camera about design trends, project challenges, and their approach to commercial workspace, positioning them as credible voices in a sector where trust is the primary buying signal.
The result is a polished, consistent social presence that showcases their work properly, builds trust with the right prospects, and generates quality enquiries from businesses that already see Loop Interiors as the authority before they have even made contact.
WHAT WE Deliver
Six things we do to make your people the most visible experts in your sector
Whether you are a PropTech business, a professional services firm, a design agency, or a financial services brand, the model is the same. Identify what your people know, put them on camera saying it, and make sure the right audience sees it consistently.
CONTENT STRATEGY AND CALENDAR
Topic planning aligned to sector news, legislation changes, and the questions your prospects are actually asking.
ON CAMERA VIDEO PRODUCTION
Filming, directing, and editing your people delivering expert commentary in a format built for LinkedIn performance.
LINKEDIN MANAGEmENT
Publishing, copywriting, community engagement, and ongoing optimisation of your brand page and personal profiles.
executive personal branding
Building the visibility and authority of your senior people as named, recognisable voices in their field.
paid amplification
Boosting the best-performing organic content to targeted audiences to extend reach beyond your existing network.
performance reporting
Monthly reporting on reach, engagement, follower growth, and the metrics that indicate real commercial momentum.
Want your people to be the ones prospects think of first?
We will identify who in your business should be talking, what they should be saying, and how to make sure the right people see it. Let’s start there.