the marketing tool that took over the world.
In today's digital age, where consumers seek authenticity, User-Generated Content (UGC) has emerged as one of the most influential marketing tools for brands.
UGC includes content such as reviews, photos, videos, and social media posts created by real customers, providing a genuine reflection of a brand's products or services. According to research, 90% of consumers say UGC holds more sway over their buying decisions than promotional emails or even search engine results.
Why is UGC So Effective?
Authenticity: UGC resonates because it's real. While professionally crafted brand content serves a purpose, nothing beats the trust that comes from a peer’s recommendation. 60% of consumers believe UGC is the most authentic form of marketing.
Increased Engagement: UGC leads to higher engagement across social platforms. Ads featuring UGC see a 73% increase in positive social media comments and are more memorable than traditional ads.
Impact on Purchase Decisions: 79% of people say UGC highly impacts their purchasing decisions. Content created by customers offers insights and experiences that other consumers can relate to, making them more likely to make a purchase.
though ugc stands for ‘user’ generated, it doesn’t have to mean it can’t be created by someone else.
At SOCIALLYWITHIT, we specialize in crafting tailored UGC content for brands and talent looking to maximise their reach and authenticity. Led by our team, we have all the expertise in creating engaging content for platforms like TikTok, Instagram Reels, and beyond. We help brands elevate their presence by encouraging authentic customer interactions, trend orientated content, and generating relatable and real-world experiences that capture attention.
Our services go beyond just capturing UGC. We integrate these genuine moments into larger social media strategies, ensuring that your brand's message remains consistent and impactful. By using platform-specific visuals that resonate with your audience, we amplify your brand's reach through strategic social media management and growth marketing efforts.
Investing in a strong UGC strategy can humanise your brand, build trust, and significantly increase your visibility and conversions.
We can guide your brand through this process, creating content that not only attracts attention but also builds a community around your products and services.
Embrace the power of UGC, and let your customers tell the story of your brand.