Ray Parlour x 888 Poker

The legendary former Arsenal footballer, collaborated with 888poker for a brand partnership that required compelling social media content.

He enlisted SWI to help create a dynamic reel that would resonate with his audience while aligning with 888poker's brand image. The goal was to produce a fun, engaging video that captured Ray’s authentic personality while highlighting the excitement and strategy of poker.

For this project, we organised a shoot and created a video reel that blended his natural humour and charm with key moments from the gameplay. The final content successfully hit the brief, delivering an entertaining yet polished reel that showcased both the thrill of poker and Ray’s relatable, down-to-earth character, ensuring maximum engagement for the brand collaboration.