Lucy Mecklenburgh x Johnsons Baby

Reality tv star and influencer, Lucy Meck, collaborated with Johnsons Baby UK for a brand campaign, and SWI was brought in to produce a high-quality reel to promote the partnership.

We worked closely with Lucy to capture natural moments of her interacting with her little ones, focusing on the use of Johnsons Baby products within a family setting. The reel was designed to be both relatable and aspirational, showcasing the brand’s product benefits while highlighting Lucy’s role as a loving mother. The final video successfully conveyed the soft, caring essence of the collaboration, resonating deeply with her audience on social media while effectively fulfilling Johnsons Baby UK’s brief.