CASE STUDIES
From Clicks To Conversions: Driving a 473% increase in qualified leads.
Client
The Shires, Moseley
Service
Paid Advertising, Creative Production
Website
Year
2025
The goal was simple, get more people downloading the brochure and submitting a lead. But not just any leads. We wanted intent-driven prospects ready to book a viewing.
We started by building a performance-first creative system. Our team planned and executed a full shoot day, producing a suite of ad variations designed to test everything, from hooks and messaging to aspect ratios and scroll-stopping intros.
From there, we launched a fully integrated campaign across META and Google Analytics, ensuring every click was tracked, every conversion point optimised, and every landing page ready to perform.
The result? A 473% increase in leads compared to their previous activity, and a scalable structure that continues to convert.
Today, The Shires remain a retained client, with ongoing campaigns consistently exceeding cost-per-lead targets and driving measurable growth
